What is Green Marketing

Does green marketing, pricing, promotion and distribution of products that do not harm the environment. Ecologist evaluate products to determine their impact on the environment and commitment to the marketing environment. Environmentally friendly products are approved and societies, the Green signal can be used in advertising and packaging.

OBJECTIVE OF GREEN MARKETING:
A) eliminating the concept of waste: waste and pollution are usually the result of inefficiency. Therefore, instead of things without waste waste management.

B) Reinvest the idea of ​​product: Consumables products can be placed in the soil after use and sustainable could be used and returned to the manufacturer.
C) make profitable Ecology consumers begin to recognize that competition in the market between companies should not harming the environment, and those who try to be to save him.

DEFINITION:
    "Green marketing involves all activities to generate and facilitate any exchange intended to satisfy human needs occurs and desires as satisfying these needs and desires, natural with minimal adverse effects on the environment"

IMPORTANCE OF GREEN MARKETING: 

• Commercial companies perceive green marketing as an opportunity to be used to their objectives can be reached.
• Many companies are beginning to realize that a member of the larger community they should behave in a respectful environment. Therefore, the questions will be integrated into the corporate culture of the company.
• Government. Agencies create more regulations for hazardous waste control industry.Govt try to encourage companies and individuals to more environmentally responsible.
• Firms marketing of environmentally friendly products and services a competitive advantage over companies that market-friendly products and services do not have environment.

GREEN marketing problems:
Ensure that marketing activities are not misleading to the industry and not to the prescribed rules is the main problem in green marketing. Green marketing claim must:

          - Clarify the benefits for the environment.
          - Explain how the environmental benefits are achieved.
          - Explain comparative differences.
          - Use only significant words and images.

Marketing Tips For The Holidays as marketer

Most people think it's because the holidays are a slow time for business and that people don't want to get involved in a new business venture at this time. But really the main reason for this slow-down in business is because most people just stop doing business during the holidays. But survey networks know that the holidays are really a perfect time to do business, and that they just need to adjust their marketing strategies a bit to fit the season.

Here's some ideas to keep business warm and perking throughout the busy holiday season . . .

Tip #1: Holiday Time is Great for Prospecting! -- Holiday Time usually means parties and lots of socializing -- why not use this to your advantage and do a little informal prospecting.

"The kids are home from school, family is in town, or people are traveling. The trick is not to look at these things as reasons to stop doing business, but rather, as opportunities to expand business. When the kids are home from school, they're usually doing activities. These normally include other children, and therefore, other parents. Instead of talking about the kids and "things," expand your conversation a little. Talk about Family, Occupation, Recreation, and Money. FORM for short.

People usually open up if you're a good listener. At some point, they'll ask about you and yours. Don't go into a heavy sales pitch."

"Remember, you're just having a nice conversation. If you feel like you've made a new friend and sparked their curiosity, you've done your job. And remember, new people can be found anywhere - standing in a long line at a theme park or at a social event or family gathering. If you are constantly talking and planting seeds during the holidays, your business never has to slow down."

Tip #2: Cash in on the Gift Giving Season -- Tis the season for gifts, so get creative! Here's a few ideas to try:

• Put together some gift baskets of your company's products that are ready to go and that appeal to a variety of customers.

• Everyone gets stressed out trying to find just the right presents, so offer them a stress free shopping solution that's hard to refuse -set up personal appointments with your customers at their convenience -- visit them at the office take them to lunch, or come to their home on the weekend or evenings. Make it easy for them to do business with you.

• Sell gift certificates! Call your customers or drop them a holiday postcard and tell them that you have gift certificates on sale.

Tip #3 - Get a Jump on January: Do some business planning in December to get ready for business in January. January is the single best month for doing business. Get a special mailing together for your prospects and customers and have it ready to go in the mail in early January.

Tip #4 - Keep On Doing What You've Been Doing: Don't abandon your business during the holidays. Try to stick as closely as you can to your regular schedule -- and if you just can't keep up the pace -- at least decide to accomplish something every week that keeps your business humming. It'll be a lot easier to gear up in the new year if you do!

Tip #5 - Send A Thank You Note! Be sure to send a holiday greeting letting your customers and team know that you appreciate them. It takes some time to do this but the results are well worth it! Thank You notes build trust - the most important element in any relationship including business.

by: David Batchelor
Source: www.business-terms.net