Apr 17, 2011

Customer Relationship Management - CRM (MBA Notes)

Each business unit will focus on the springs a long-term relationship with its customers, its stability at the flower market food today. Customer expectations are now not limited to obtaining the best products and services, they also need a face-to-face business where they want to get exactly what they want and a fast time.

Customer Relationship Management is a concept, strategy or standing to strengthen relationships with customers and simultaneously reduce costs and improve productivity and profitability of the company. CRM is an ideal system a central collection of all data sources within an organization and provides real-time atomic information to the customer. A CRM system is great and important, but it can be for small businesses and large corporations can be realized as the most important goal is to help customers effectively.

Usually there is an organization of various departments, mainly access to customer information, directly or indirectly. Many CRM system instead of the central information, reviews and makes then addressed in all departments. Consider an example of an international call center, a CRM tool, called "xyz", and must be integrated with a phone and a PC or laptop. Well, this system automatically collects customer calls. Before the Board attended the phone, the CRM system, the customer lifts details on the screen or laptop and also shows that the possibility of agreements with this particular client, the client has already purchased or ordered in the past and what the probability of purchase is the future. Not only that, it may also select what is best for all products to customers. For Finance, it's information on the current account and the accounts can, they can leave information about recent purchases by the customer. All of these data items are stored in the CRM database and are available as and when necessary. In this example, the CRM system a well-defined platform for all businesses interact with their customers and meet all their needs and desires very efficient and create a long-term relationship.

Wangling this kind of relationship with customers is not easy to manage and it depends on how systematic and flexible CRM system implemented or integrated. But once he did he is the best way to deal with customers. As the customer to the gratitude of self-satisfaction and loyalty, which translates into feeling better collaboration with suppliers and in turn, thereby increasing activity.

A CRM system is used not only to care for existing customers, but also helpful in attracting new customers. The first process starts with identifying the customer and storing all relevant data into the CRM system which is also called "Opportunity of Business. Sales and field service, and try, and the business of customers of sophistry follow up with them and convert them into a successful business.

Customer Relationship Management Strategies, a new perspective to all suppliers and customers have given to the company under an estimable relationship kept by the needs of mutual purchase and sale.


  1. I am new on your blog you have informative site I found here something new and interesting.

  2. ok i have posted new things

  3. Yes Customer Relationship Management is a concept, strategy or standing to strengthen relationships with customers and reduce costs and improve productivity and profitability of the company.

  4. A business should have a good working relationship with its customers – that will help foster customer loyalty to the brand. And with the use of CRM in the company system, it would be easier and more efficient to communicate and gain feedback from customers. What’s even better is that the information you obtain can help you determine how the business can provide better services to its customers.



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