Jul 3, 2013

Training and Development - Traditional vs Modern Training

Training is organized in a planned effort by a company to facilitate the learning of job-related training employees.

These skills include the knowledge, skills and attitudes essential for successful job performance.

The aim of training for employees is essentially mastered the knowledge, skills and behaviors, and they. Their daily activities In order to obtain a competitive advantage, a company must provide detailed training as a method of intellectual capital to create.
Intellectual capital includes:
1-Basic skills: skills required to perform work of employees
2-Advanced Skills: Use the technology to share information with other employees.
3-The understanding of the processing system, or customers.
4-Self-motivated creativity

The goal of the training is primarily to bridge the gap between the demands of work and the current skills of employees.

According to Jucius
Training is a process specific skills to do a better job.

According to Van Dersal
To inform education as a learning process or educate people so that they do well-qualified as possible to do their work, and they will fill in a position to positions of great difficulty and responsibility.

According to Edward B Flippo
Training is an act to increase the knowledge and skills of an employee for a specific job in an organization.

Traditional vs Modern view of Training
Traditional education focuses on the development of basic and advanced skills, it traditionally refers to as a process of improving the knowledge and skills to do the particular job, it is an organized set of processes by which people acquire knowledge and skills for a particular purpose.

Modern perspective of the training 
Its focuses on staff training is necessary not only to understand the service or system product development, but also to share the knowledge and use this knowledge creatively to modify a product or service. The new perspective on education in the present scenario has emerged as the training lever.

Main characteristics of leverage training includes:

1-It is linked to the business strategy.
2-Supports the competitive goals
3-Integrated into the management of the line
4-Improves the performance in terms of employment and organization
5-Use a good instructional design, the quality of education.

In the formation of the current scenario is based on the basis of how the company addressed training needs related to learning, behavior and performance improvements are being studied. Now the training performance is increasingly focused. Training improves employee performance, which ultimately improved to business results.

Process of Strategic Planning

Plan is a well thought out approach. It also specifies the exact path where a piece of work can be done. Plans are as instructions. Strategic planning means setting organizational goals and determining the course of action to achieve the objectives. A strategy is the best method to ensure optimal use of resources and to ensure that resources are used to achieve the desired maximum results.
The basic steps of strategic planning are:
 Identification of the mission and vision of the goals of the company.
Affects vision, what we want to create? It focuses on giving the collective energy of insiders and outsiders, and the idea of ​​what a real organization?

concerns of the mission with the existence of this organization with the needs of society. In other words, it is a statement of organizations exist.

The implementation of the mission must formulating objectives.

The analysis of the external environment.
External environment analysis includes social, technical, economic, political, international, and analysis of the natural environment (STEPIN). It mainly affects opportunity and threat analysis. For example, per capita income is low in India provides the demand for cheap products.

The analysis of the internal environment.
It is the strength and weakness analysis. It can also functional areas, the resources of the organization, organizational structure and stakeholders

Revision of organizational directions, if necessary
Analyze the internal and external environment is the SWOT management can crop or revise its organizational direction.

Formulation of alternative strategies.
Alternative strategies are formulated based on the options available and in accordance with organizational analysis and the environment.

The choice of the best strategy.
Best strategy is the strategy, organizational strength consistent with environmental perspectives in the best way possible. SWOT analysis is used to classify alternative strategies and select the best strategy.

The implementation of the chosen strategy.
The implementation of the selected best holistic strategy.

Strategic evaluation and control. 
Strategic evaluation and control is necessary because the best strategy to be chosen not lead to a global success.

Importance of Human Resource Management

Importance of HRM can be treated at four levels as follows:
1-Corporate level
For an effective business HRM leads to their destination, effective and efficient. HRM helps organizations follows.

a. Rent a set of skills and loyalty through effective workforce planning, recruitment, selection, placement, promotion policy and guidance.

b. Employee development by improving the skills and the right attitude of the staff through training, development, performance evaluation, etc.

c. HRM is also concerned with the optimal use of human resources.

d. HRM also ensures that the organization has a competent team and dedicated employees in the future.

Importance at professional Level 
a. HRM also leads to a better quality of life at work, enabling effective collaboration between employees by providing healthy work environment. It also contributes to the professional development of different ways that

b. Providing staff development opportunities employees, Enable healthy relationships between the teams and the division of labor properly to employees and teams.

Importance at social Level
a. HR plays an important role in society, it helps to work in order to live with pride and dignity by creating jobs which in turn gives them social and psychological satisfaction.

b. HRM also keeps the balance between work and job seekers.

Significance at National Level
HR plays a very important role in the development of the nation. Effective and proactive personnel policies lead to exploitation and efficient use of a country's natural resources, material and financial resources. Developed and qualified personnel responsible for the development of this country. When people are under-developed countries are developed as. Effective HRM stimulates economic growth, which in turn leads to the living room and maximum employment.

Core concepts of marketing and Development of Marketing concepts

Three basic concepts of marketing are the needs, wants and demands

Needs are the basic requirement of man, which contains an individual needs to survive, food, air, water, clothing and shelter. Wants to become needs when they are directed to specific objects that might satisfy the needs. People can also have strong needs for recreation, education and entertainment.

For example:

An Indian food needs, but wants Indian dishes such as rice, pulses, chapattis, vegetables, etc. kheer
A Chinese food needs, but wants Chinese food like chowmein, Manchuria, etc.
It can be concluded that wants to be made by a company.
Demands are wants for specific products backed by the purchasing power of individuals.
Product: After producing Phillip Cotler, this is the market for attention, acquisition, use or consumption and what can be offered to meet the need or might want.

Value: Customer Value refers to the difference between the services that he and the acquisition cost of the products.

Marketing Management is a conscious effort to achieve the desired target markets with exchange results. Usually organizations conduct marketing activities within the following marketing concepts, which are as follows.

 Development of marketing concepts
1-Production concept
2-Product concept
3-Sale concept
4-Concept Marketing
5-Concept to Customer
6-Societal marketing concept

Production concept:
It is one of the oldest concepts in the business. Under this approach, consumers prefer products that are widely available and inexpensive. Business leaders focused on the production generally focus on high production efficiency, low costs, and mass distribution. According to them, consumers are primarily interested in the availability and low price. This type of orientation of the company are effective in developing countries, where consumers are more interested in getting the product that its features.

For example: The local mobile phone companies in developing countries have mobile phones at a much cheaper than the branded companies and due to the fact that people in developing countries prefer to buy local phone companies price.

Product concept:
According to the concept of consumer product companies prefer products that have them. Best quality, performance and innovative feature Require managers of these organizations focus on the high quality products and improve and focus. Compared to the production concept, product design to assume that consumers are aware of the quality of products and the ability to assess the quality and performance.

In this concept, the companies did little or no research on customer feedback and competitive products. Often used for the confidence that its engineers to design outstanding products.

Sale Concept:
Under this approach, consumers and businesses, if it does not generally suffice buy enough product organizations. The organization must therefore include activities to promote sales and aggressive. The concept assumes that consumers typically show buying inertia or reluctance.

Under this approach, the company effective marketing and promotional tools to stimulate more buying. In this concept, the aim of marketing is to do more things to more people more often for sale more money to make more profit.

Marketing concept:
Marketing concept was born in 1950 and challenged all the concepts above. Instead of product-centered make and sell philosophy and moved the concept to a "customer first" and "sense and respond" philosophy. It is a marketing concept and gardening, rather than looks hunting. Its task is to find the right products for your clients, rather than finding the right customers for your products. Marketing concepts are based on four pillars of target markets, customer needs, integrated marketing and profitability based. It starts with a well-defined market, focuses on customer needs, coordinates all activities that will affect customers, and produces profits by satisfying customers.

It can be concluded that this approach focuses primarily on the implementation of its organizational objective by more effective than competitors in creating companies, providing value and superior customer communication on selected target markets.

Customer service concept:
Today, many companies are turning to marketing concept to the concept of customer. Marketing concept in the business world at customer segments, while the business concept centered on the client to the individual client. They offer separate offers, services and messages to customers individually. These companies use to gather information about each customer in past transactions, demographics, psycho-graphics, media and distribution preferences. They believe in profitable growth by capturing a larger share of spending by each customer the highest customer loyalty and customer lifetime value.

Concept of social marketing:
It focuses primarily on the social and ethical considerations into their marketing practices. According to this concept, the organization of the task to determine the needs, desires and interests of the target group and the desired satisfaction more effectively than competitors in a way that preserves and enhances the consumer and business well-being must be delivered.


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