Jul 3, 2013

Process of Strategic Planning

Plan is a well thought out approach. It also specifies the exact path where a piece of work can be done. Plans are as instructions. Strategic planning means setting organizational goals and determining the course of action to achieve the objectives. A strategy is the best method to ensure optimal use of resources and to ensure that resources are used to achieve the desired maximum results.
The basic steps of strategic planning are:
 Identification of the mission and vision of the goals of the company.
Affects vision, what we want to create? It focuses on giving the collective energy of insiders and outsiders, and the idea of ​​what a real organization?

concerns of the mission with the existence of this organization with the needs of society. In other words, it is a statement of organizations exist.

The implementation of the mission must formulating objectives.

The analysis of the external environment.
External environment analysis includes social, technical, economic, political, international, and analysis of the natural environment (STEPIN). It mainly affects opportunity and threat analysis. For example, per capita income is low in India provides the demand for cheap products.

The analysis of the internal environment.
It is the strength and weakness analysis. It can also functional areas, the resources of the organization, organizational structure and stakeholders

Revision of organizational directions, if necessary
Analyze the internal and external environment is the SWOT management can crop or revise its organizational direction.

Formulation of alternative strategies.
Alternative strategies are formulated based on the options available and in accordance with organizational analysis and the environment.

The choice of the best strategy.
Best strategy is the strategy, organizational strength consistent with environmental perspectives in the best way possible. SWOT analysis is used to classify alternative strategies and select the best strategy.

The implementation of the chosen strategy.
The implementation of the selected best holistic strategy.

Strategic evaluation and control. 
Strategic evaluation and control is necessary because the best strategy to be chosen not lead to a global success.

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