Jul 3, 2013

Core concepts of marketing and Development of Marketing concepts

Three basic concepts of marketing are the needs, wants and demands

Needs are the basic requirement of man, which contains an individual needs to survive, food, air, water, clothing and shelter. Wants to become needs when they are directed to specific objects that might satisfy the needs. People can also have strong needs for recreation, education and entertainment.

For example:

An Indian food needs, but wants Indian dishes such as rice, pulses, chapattis, vegetables, etc. kheer
A Chinese food needs, but wants Chinese food like chowmein, Manchuria, etc.
It can be concluded that wants to be made by a company.
Demands are wants for specific products backed by the purchasing power of individuals.
Product: After producing Phillip Cotler, this is the market for attention, acquisition, use or consumption and what can be offered to meet the need or might want.

Value: Customer Value refers to the difference between the services that he and the acquisition cost of the products.

Marketing Management is a conscious effort to achieve the desired target markets with exchange results. Usually organizations conduct marketing activities within the following marketing concepts, which are as follows.

 Development of marketing concepts
1-Production concept
2-Product concept
3-Sale concept
4-Concept Marketing
5-Concept to Customer
6-Societal marketing concept

Production concept:
It is one of the oldest concepts in the business. Under this approach, consumers prefer products that are widely available and inexpensive. Business leaders focused on the production generally focus on high production efficiency, low costs, and mass distribution. According to them, consumers are primarily interested in the availability and low price. This type of orientation of the company are effective in developing countries, where consumers are more interested in getting the product that its features.

For example: The local mobile phone companies in developing countries have mobile phones at a much cheaper than the branded companies and due to the fact that people in developing countries prefer to buy local phone companies price.

Product concept:
According to the concept of consumer product companies prefer products that have them. Best quality, performance and innovative feature Require managers of these organizations focus on the high quality products and improve and focus. Compared to the production concept, product design to assume that consumers are aware of the quality of products and the ability to assess the quality and performance.

In this concept, the companies did little or no research on customer feedback and competitive products. Often used for the confidence that its engineers to design outstanding products.

Sale Concept:
Under this approach, consumers and businesses, if it does not generally suffice buy enough product organizations. The organization must therefore include activities to promote sales and aggressive. The concept assumes that consumers typically show buying inertia or reluctance.

Under this approach, the company effective marketing and promotional tools to stimulate more buying. In this concept, the aim of marketing is to do more things to more people more often for sale more money to make more profit.

Marketing concept:
Marketing concept was born in 1950 and challenged all the concepts above. Instead of product-centered make and sell philosophy and moved the concept to a "customer first" and "sense and respond" philosophy. It is a marketing concept and gardening, rather than looks hunting. Its task is to find the right products for your clients, rather than finding the right customers for your products. Marketing concepts are based on four pillars of target markets, customer needs, integrated marketing and profitability based. It starts with a well-defined market, focuses on customer needs, coordinates all activities that will affect customers, and produces profits by satisfying customers.

It can be concluded that this approach focuses primarily on the implementation of its organizational objective by more effective than competitors in creating companies, providing value and superior customer communication on selected target markets.

Customer service concept:
Today, many companies are turning to marketing concept to the concept of customer. Marketing concept in the business world at customer segments, while the business concept centered on the client to the individual client. They offer separate offers, services and messages to customers individually. These companies use to gather information about each customer in past transactions, demographics, psycho-graphics, media and distribution preferences. They believe in profitable growth by capturing a larger share of spending by each customer the highest customer loyalty and customer lifetime value.

Concept of social marketing:
It focuses primarily on the social and ethical considerations into their marketing practices. According to this concept, the organization of the task to determine the needs, desires and interests of the target group and the desired satisfaction more effectively than competitors in a way that preserves and enhances the consumer and business well-being must be delivered.

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