Jan 2, 2011

MBA Books in Marketing Recommendation


Management Principles and Practice.
• Koontz & Weirich - Essentials Of Management, Tata McGraw Hill

Organizational Behavior.
• Peter

Managerial Economics & Environment.
• A.N.Agarwal – Indian Economy – Wishwa Prakashan

Executive Communication.
• Rajendra Paul and Koralahalli – Business Communication

Statistics & Research Methodology
• Kothari C.R. – Research Methodology

Operations Management.
• Pannerselvam – Production and Operations Management, PHI

Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education / PHI, 2003

Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice
• S.N.Maheswari – Management Accounting

 Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition, Prentice-Hall Of India P.Ltd., Pearson
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel Books, New Delhi – 2000

Operations Research.
• Kanti Swarup, Gupta and Man Mohan – Operations Research

Statistics & Research Methodology
• Kothari C.R. – Research Methodology (Rs.200)

Operations Management.
• Pannerselvam – Production and Operations Management, PHI (Rs.295)

Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education

Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice, Tata McGraw Hill

• S.N.Maheswari – Management Accounting

Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel

No comments:

Post a Comment

Tags

accredited distance education Ambush Marketing Benchmarking Benefits of MBA Books Branding Business Communication Business Negotiation Career Guide Case Studies CMAT Consumer Adoption Process Corporate Social Responsibility CRM CV Writing Debentures Depreciation Distance Learning Economics topics EMBA Entrepreneurship Finance your MBA Financial Analysis Financial Management Financial Planning Financial statement Formal Report Fund Flow Statement Gmat GRI Group Discussion Hotel Management HR notes International Marketing Leadership Letter of Intent london business school Management Notes Manager of Sales Managerial Decisions Marketing Concepts Marketing Management Marketing Mix Marketing Tips MBA Assignment MBA Careers mba courses MBA Definitions mba degree MBA Dissertation Topics MBA Economics Project MBA Finance Topics MBA Glossary MBA Guide MBA in Australia mba in canada MBA in International Business MBA in IT mba in malaysia MBA in public relations MBA in UK mba in usa MBA Interview MBA Jobs MBA Jobs In Australia MBA Loan MBA Notes MBA Outsourcing MBA Presentations MBA Prjoject Reports MBA Programs MBA Ranking MBA Salary MBA Scholarships MBA Sponsorships MBA Student MBA without GMAT MBO Media Planning Process Mini MBA Motivation Online Accredited MBA online mba Online MBA and Correspondence MBA Opportunity Cost Overseas Education Consultants Part Time MBA PEST analysis PLC Popular Business Schools Porter's 5 Forces Profit Maximization and Wealth Maximization Project Management Project Report Projects Tips Resume Writing Scientific Management Segmentation Strategic management Study Abroad Study in Germany Supply Chain Management SWOT Team Management Skills Theories top mba TQM Trade Discounts Training & Development Trend Analysis Types Of MBA Views of Management viral marketing Women In MBA