MBA Books in Marketing Recommendation

Management Principles and Practice.
• Koontz & Weirich - Essentials Of Management, Tata McGraw Hill

Organizational Behavior.
• Peter

Managerial Economics & Environment.
• A.N.Agarwal – Indian Economy – Wishwa Prakashan

Executive Communication.
• Rajendra Paul and Koralahalli – Business Communication

Statistics & Research Methodology
• Kothari C.R. – Research Methodology

Operations Management.
• Pannerselvam – Production and Operations Management, PHI

Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education / PHI, 2003

Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice
• S.N.Maheswari – Management Accounting

 Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition, Prentice-Hall Of India P.Ltd., Pearson
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel Books, New Delhi – 2000

Operations Research.
• Kanti Swarup, Gupta and Man Mohan – Operations Research

Statistics & Research Methodology
• Kothari C.R. – Research Methodology (Rs.200)

Operations Management.
• Pannerselvam – Production and Operations Management, PHI (Rs.295)

Marketing Management.
• Philip Kotler – Marketing Management, Pearson Education

Financial & Management Accounting.
• Prasanna Chandra – Financial Management – Theory and Practice, Tata McGraw Hill

• S.N.Maheswari – Management Accounting

Human Resource Management.
• Gary Dessler – Human Resource Management, Seventh Edition
• VSP Roa – Human Resource Management : Text and Cases, First Edition, Excel