MBA admissions committees (adcoms) are like venture capitalists – they want to “invest” in the best people with the best ideas. Your goals essay then is your “personal business plan,” expressing your short- and long-term career ambitions and why they matter to you professionally and personally. The most compelling goals express an opportunity (usually business-related, but not necessarily) that you will be uniquely qualified to pursue immediately after graduating. Your goals need to be realistic (i.e., possible given your previous personal/professional experience plus an MBA) and ambitious (e.g., a significant jump in your current organization, changing your career, starting your own organization). If not, adcoms will not be persuaded, and they will read the rest of your essays skeptically. The goals essay is one of the most important you will write during the application process.
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