Jun 23, 2013

How To Solve Case Study

A case study is a collection of facts and data on a real or hypothetical business situation. The purpose of a case study, it is your ability to solve business problems, improve a logical framework. The issues in a case are generally not unique to a particular person, a company or an industry, and they often deal with more than one element of the strategy of retail. Sometimes the material is represented in the case of conflict. For example, two managers may agree on a strategy or there may be different interpretations of the same facts.
In all case studies, we must analyze what is presented and indicate what specific measures are best to resolve important issues. These measures should take into account the information in the case and the environment against the company.

STEPS in the resolution of a case study
The analysis has these stages:
  1. Presentation of the facts surrounding the case.
  2. Identification of key issues.
  3. List of policy options that could be taken.
  4. Evaluation of alternative courses of action.
  5. Recommendation of the best course of action.

Presentation of the facts surrounding the case
It is helpful to read a deal until you are presented with the information it contains. Replays are often an aid to understanding the facts, possible strategies, or questions that must be addressed and that was not already obvious. Used in the investigation of a case where you are a retail consultant company. While facts must be accepted as true, statements, rulings and decisions of individuals should be interviewed made in a case, especially if not supported by facts or when a person contradicts another.
During your reading of the case, you should emphasize interpret key facts, figures and diagrams, critical comments from individuals to assess the rationality of past and current decisions and prepare questions whose answers could be useful to treat the key question (s).

Identification of Key Issue (s)
The facts in a case often the central question (s) to a dealer, new possibilities of changing environment, a deterioration of the competitive position or excess inventories refer. Identify the characteristics and impact of the problem (s) and examined, using the material of the case and the text. Sometimes you need to dive deep, because the central question (s) and their properties are not immediately obvious.

Listing Alternative Courses of Action That Could Be Taken
Then, alternative measures regarding the central question (s) in the case will be listed. Consider the possibilities of action on their relevance to the company and the situation. Thus, the advertising strategy is not just to a small neighborhood stationery store for a great gift shop in a local mall. Action proposed to be taken into consideration factors such as the business category, the objectives, the customer market, the overall strategy, product, competition, regulatory restrictions, economic development, trends Plans market, financial resources, staff functions and sources.

Evaluation of alternatives
Evaluate each option, as the case data, the central question (s) and strategic concepts in the text, and the business environment. Specific criteria must be used and each option analyzed on the basis of them. Effects and risks associated with each alternative should be considered. Must not contain critical data in the event can be mentioned.

Recommendation of the best course of action
Make sure that your analysis is not only a summary of the case. Let your teacher based on how you identify key issues or problems, outline and assess alternative courses of action and reach realistic conclusions (the size of the retailer, competition, the picture, and so on into account) are criticized. You must demonstrate an understanding of the principles of strategic management and commercial cases. Be specific about what alternative more desirable that the dealer is in its current context. Remember that your goal is a process of logical reasoning are detailed. A written report must demonstrate this process.

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