Jun 23, 2013

What is Green Marketing

Does green marketing, pricing, promotion and distribution of products that do not harm the environment. Ecologist evaluate products to determine their impact on the environment and commitment to the marketing environment. Environmentally friendly products are approved and societies, the Green signal can be used in advertising and packaging.

OBJECTIVE OF GREEN MARKETING:
A) eliminating the concept of waste: waste and pollution are usually the result of inefficiency. Therefore, instead of things without waste waste management.

B) Reinvest the idea of ​​product: Consumables products can be placed in the soil after use and sustainable could be used and returned to the manufacturer.
C) make profitable Ecology consumers begin to recognize that competition in the market between companies should not harming the environment, and those who try to be to save him.

DEFINITION:
    "Green marketing involves all activities to generate and facilitate any exchange intended to satisfy human needs occurs and desires as satisfying these needs and desires, natural with minimal adverse effects on the environment"

IMPORTANCE OF GREEN MARKETING: 
  • Commercial companies perceive green marketing as an opportunity to be used to their objectives can be reached.
  • Many companies are beginning to realize that a member of the larger community they should behave in a respectful environment. Therefore, the questions will be integrated into the corporate culture of the company.
  • Government. Agencies create more regulations for hazardous waste control industry.Govt try to encourage companies and individuals to more environmentally responsible.
  • Firms marketing of environmentally friendly products and services a competitive advantage over companies that market-friendly products and services do not have environment.
GREEN marketing problems:
Ensure that marketing activities are not misleading to the industry and not to the prescribed rules is the main problem in green marketing. Green marketing claim must:

          - Clarify the benefits for the environment.
          - Explain how the environmental benefits are achieved.
          - Explain comparative differences.
          - Use only significant words and images.

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